Privacy notice
This site collects as little personal data as it can. It sets no cookies, runs no analytics or advertising, and loads nothing from other companies' servers. The only personal data it asks for is what you choose to type into the contact form or one of the portal registration forms.
Who is responsible for your data
The data controller is the operator of Upfront Sales Packs ("we", "us"). You can contact us through the contact form.
What we collect and why
| Data | Why we use it | Lawful basis (UK GDPR) | How long we keep it |
|---|---|---|---|
| Name, email address, the role and topic you choose, and your message, sent through the contact form | To read and reply to your message, make corrections, and deal with any request about your data | Legitimate interests (Article 6(1)(f)): answering people who contact us. For a data rights request, legal obligation (Article 6(1)(c)) | 12 months after our last reply, then deleted. Records of data rights requests are kept for 2 years |
| Estate agency registration: your name, role, work email address, agency name, the answers you choose about your agency (offices, volume, area, software, current practice, interests, pricing preference) and any message | To email you about the pilot and the launch of the portal, to arrange a pilot if you ask for one, and to understand what agencies need (answers are analysed in aggregate) | Consent (Article 6(1)(a)) for the emails, which you give by ticking the box and can withdraw at any time. Legitimate interests (Article 6(1)(f)) for planning the service from the answers | Until the portal opens to your agency and 12 months after that, or 24 months after you register if it has not, then deleted. Sooner if you ask |
| Homeowner registration: your name, email address, the first part of your postcode if you give it, the answers you choose about your home and plans, and any message | To email you when early access opens, to decide where and for whom to open first, and to understand what sellers need (answers are analysed in aggregate) | Consent (Article 6(1)(a)) for the emails, which you can withdraw at any time. Legitimate interests (Article 6(1)(f)) for planning the service from the answers | Until early access opens to you and 12 months after that, or 24 months after you register if it has not, then deleted. Sooner if you ask |
| Service provider registration: your name, job title, work email address, organisation, web address, the answers you choose about your service, registration details and coverage, and any message | To contact you about partnership, the directory or connections, and to check the standards for your category | Legitimate interests (Article 6(1)(f)): considering a business relationship you asked about. Consent for the separate updates box | 24 months after our last contact, then deleted, unless a partner agreement or listing follows, in which case its own terms apply |
| Your email address, if you tick the box for updates | To send occasional emails about these guides and the home buying reforms | Consent (Article 6(1)(a)), which you can withdraw at any time | Until you unsubscribe or ask us to remove you, or the updates list closes |
| Standard web-server logs: IP address, pages requested, browser type, date and time | To deliver the site securely and detect abuse | Legitimate interests (Article 6(1)(f)): running a secure website | Kept by our hosting provider for a short period under its own retention policy |
We do not use your data for automated decision-making or profiling, and we never sell it, share it with service providers, or use it for advertising. Please do not send us sensitive information, such as health details, identity documents or your full address, through any form.
Registering for the portal does not create an account. The portal has its own privacy notice and terms of use, which you are asked to read when you create a portal account.
Cookies and tracking
This site sets no cookies and uses no analytics, advertising or social media tracking. The typefaces and images are served from this site's own server, so visiting a page does not send your details to any font, image or analytics provider. Because no non-essential cookies are used, there is no cookie banner.
Who else handles your data
- Netlify, Inc. hosts the website and stores contact and registration form submissions on our behalf, as our data processor. Netlify is based in the United States. Transfers are protected by the safeguards UK GDPR requires, such as the UK Extension to the EU-US Data Privacy Framework or the UK International Data Transfer Addendum to standard contractual clauses.
- Our email provider receives copies of form submissions so we can reply, again as our processor.
We would only otherwise disclose your data if the law required it.
Your rights
Under the UK General Data Protection Regulation and the Data Protection Act 2018 you have the right to:
- ask for a copy of the personal data we hold about you;
- ask us to correct it, or to delete it;
- object to our using it, or ask us to restrict its use;
- withdraw your consent to updates at any time, without affecting anything done before;
- receive data you gave us in a portable format, where the law provides for it.
To use any of these rights, contact us through the contact form and choose "A request about my personal data". We will reply within one month. There is normally no charge.
If you are unhappy with how we have handled your data, please tell us first so we can put it right. You also have the right to complain to the Information Commissioner's Office: ico.org.uk/make-a-complaint, telephone 0303 123 1113.
Keeping your data secure
The site is served only over an encrypted connection (HTTPS). Form submissions are held in an access-controlled account, and only the people who answer messages and registrations can see them. Registrations are reviewed every three months and deleted when their retention period ends.
Children
This site is written for adults buying or selling property and is not intended for children. If you are under 18, please ask a parent or guardian before contacting us.
Links to other websites
The guides link to government, legal and industry sources. Those websites have their own privacy notices, and we are not responsible for them.
Changes to this notice
If we start to collect anything new, or change how we use data, we will update this notice before doing so and change the date at the top.